Plupp is the Internet Search Engine that donates its search revenue (raised through adverts displayed on search pages) to the International support of reducing preterm birth and to supporting the health and wellbeing of premature babies and their families across the Globe.
The 2012 Global Action Report on Preterm Birth crystalized the need for International cooperation in the face of the following :
5 million babies are born too soon every year
Globally, more than 1 in 10 babies are born preterm
Over 1 million children die each year due to complications of preterm birth. Many survivors face a lifetime of disability.
Preterm birth rates are increasing in almost all countries with reliable data.
Prematurity is the leading cause of newborn deaths (babies in the first 4 weeks of life) and now the second leading cause of death after pneumonia in children under the age of 5.
Prevention of preterm birth must be accelerated
Everyone can help to prevent preterm births and improve the care of premature babies, accelerating progress towards the goal of halving deaths due to preterm birth by 2025.
In this report, commitments were made by more than 30 organizations to reduce preterm birth and improve care to mother and baby.
These facts should be a call to action - Ban Ki-moon, UN Secretary-General
"To support, share, inspire and fund positive changes in the care of babies born too soon and reduce deaths due to preterm birth, across the Globe"
1Support mother and baby through premature birth and aftercare
2Donate search revenue to the country in which the money (through searches) was raised
3Raise awareness of care and innovation in support of the 2025 Global goal of halving deaths
4Support families that have sufferd still birth and early child death
I launched the Global Strategy for Women's and Children's Health to draw attention to the urgency of saving the lives of the world's most vulnerable people. I was driven not only by my concern, but by the fundamental reality that what has been lacking in this effort is the will, not the techniques, technologies or science. We know what to do. And we all have a role to play. Let us act on the findings and recommendations of this report. Let us change the future for millions of babies born too soon, for their mothers and families, and indeed for entire countries