What is Plupp?

Plupp is the Internet Search Engine that donates its search revenue (raised through adverts displayed on search pages) to the International support of reducing preterm birth and to supporting the health and wellbeing of premature babies and their families across the Globe.

( It's free and easy to install and use )


The 2012 Global Action Report on Preterm Birth crystalized the need for International cooperation in the face of the following :

These facts should be a call to action - Ban Ki-moon, UN Secretary-General

Plupp is one such call to action. By installing and using Plupp as part of your everyday Internet usage, you will help us bring the World to reaching its targets on preterm birth and premature baby care ever closer.

Plupp Vision Statement

"To support, share, inspire and fund positive changes in the care of babies born too soon and reduce deaths due to preterm birth, across the Globe"


1Support mother and baby through premature birth and aftercare

2Donate search revenue to the country in which the money (through searches) was raised

3Raise awareness of care and innovation in support of the 2025 Global goal of halving deaths

4Support families that have sufferd still birth and early child death

I launched the Global Strategy for Women's and Children's Health to draw attention to the urgency of saving the lives of the world's most vulnerable people. I was driven not only by my concern, but by the fundamental reality that what has been lacking in this effort is the will, not the techniques, technologies or science. We know what to do. And we all have a role to play. Let us act on the findings and recommendations of this report. Let us change the future for millions of babies born too soon, for their mothers and families, and indeed for entire countries

Ban Ki-moon